Hi, I'm Victoria.

I've spent the past decade leading marketing for corporates and startups – from Oddbox and The Better Menopause to Intuit and EE. I’ve built high-performing teams, launched into new markets, and helped brands go viral.

I still work as a Fractional CMO for leading scale-ups in the UK (currently Fractional CMO at Veygo), helping teams drive growth with clear strategy, strong branding and performance marketing that delivers.

And now, I’m building this newsletter – to share what I’m learning about using AI in marketing. Not in theory, but in the real world.

Why this blog exists

There’s no shortage of hype around AI.
But what’s missing is real-world application. AI case studies that are actually useful.

What does it actually look like to automate a campaign launch?
To generate 100 ad variations from a single brief?
To integrate AI into a team without breaking what’s already working?

That’s what I want to share here.

This is not theory. It’s implementation.
This newsletter is for marketers, operators, and founders who want to see how others are really using AI in the trenches – and how you can apply it too.

What you’ll get

Every week (or so), I’ll publish:

• Case studies of how marketing teams are using AI tools to 10x output, improve performance, or save hours each week

• Frameworks and prompts I use myself and with clients

• Tool stacks and automations that are actually working – no fluff

• Lessons from real experiments – what worked, what flopped, and what’s next

A bit about me

I’m a CMO, an ecommerce founder, and now an AI educator and consultant.
I run two companies:

• For Play, where we make intimacy-enhancing chocolate and help couples reconnect… well, AI and I run it :)

• Applied AI Co, where I help marketing teams implement AI through hands-on workshops, roadmap design, and building real automations that save time and drive results

This blend of creativity, business growth, and technical implementation is what makes me tick. I love the tension between wild ideas and structured systems. I love helping teams go from “What’s possible?” to “It’s working – and it’s saving us 5 hours a week.”

I do it by leveraging my product marketing expertise to design workflows that embed AI automation into real marketing systems – and by “using” my brother, an engineering prodigy who spends hours figuring out how to actually build what I dream up. It’s a dynamic that lets me think big and push boundaries, without being limited by my own technical constraints.

Join the world of AI

If you’re curious about AI in marketing and want to skip the theory and go straight to the “here’s how we did it,” hit subscribe.
It’s my way of exploring, learning in public, and giving back to the marketing community I’ve grown with over the years.
If you’ve got a team using AI in interesting ways, I’d love to hear from you – I might just feature you.

Let’s AI together!

— Victoria