The AI Marketing Playbook

AI use cases for marketing

From content and CRM to performance, insights and social media — see exactly how marketers are using AI to get real results.

The AI Marketing Playbook

AI use cases for marketing

From content and CRM to performance, insights and social media — see exactly how marketers are using AI to get real results.

The AI Marketing Playbook

Stay ahead of the AI curve

Learn from 25 high-impact use cases already in use inside AI-powered marketing teams and build an AI Marketing Roadmap that delivers real results.

Get The AI Playbook

Content Marketing

1 - Content repurposing 2 - JTBD-powered copywriting 3 - News monitoring & repurposing 4 - Top-performing social post generator

Content Marketing

1 - Content repurposing 2 - JTBD-powered copywriting 3 - News monitoring & repurposing 4 - Top-performing social post generator

Brand Marketing

5 - Multi-channel campaign management 6 - Launch plans

Brand Marketing

5 - Multi-channel campaign management 6 - Launch plans

B2B Marketing

7 - Product expert for sales teams 8 - AI sales trainer 9 - Customer insights from sales calls 10 - Lead gen tool creation 11 - AI sales prospecting

B2B Marketing

7 - Product expert for sales teams 8 - AI sales trainer 9 - Customer insights from sales calls 10 - Lead gen tool creation 11 - AI sales prospecting

CRM & Retention

12 - Personalised email automation 13 - Proactive churn management

CRM & Retention

12 - Personalised email automation 13 - Proactive churn management

Performance Marketing

14 - SEO 15 - Cross-channel marketing reporting 16 - Meta ad competitive analysis tool 17 - Creative testing for paid social media 18 - Design and video generation 19 - Meta creative compliance checker 20 - AI-powered CRO agent

Performance Marketing

Market & customer intelligence

21 - Website change detection 22 - Promotion & pricing tracking 23 - Customer insights

Market & customer intelligence

21 - Website change detection 22 - Promotion & pricing tracking 23 - Customer insights

Marketing Strategy

24 - GTM planning 25 - AI CMO assistant

Marketing Strategy

24 - GTM planning 25 - AI CMO assistant

Become an AI-Powered Marketer

Who is it for?

A CMO or VP Growth trying to scale output without burning out their team
A performance marketer testing 20+ creatives a week
A content or brand lead juggling 5 campaigns at once
A founder or solopreneur looking to create an AI-powered marketing engine

Start building your AI-powered marketing team

Use 25 proven AI marketing use cases to prioritise your own AI marketing roadmap and bring efficiency and time savings to your team.