Meta Creative Strategist

Brief

The Better Menopause needed a faster, smarter way to generate creative inspiration for Meta static ads. With brands now testing over 1,000 ad concepts per month, the pressure to research, ideate, and brief at scale had outgrown what a creative team could do manually. 

The goal was to build an agent that could continuously monitor competitor brands, identify their strongest-performing creatives, and generate ready-to-use briefs.

AI Implementation

• Competitor ad pulling
  The agent uses Foreplay to pull the longest-running ads from specified competitor and inspiration brands.

• Image analysis
  Each pulled creative is analysed using Gemini Pro, which generates a structured breakdown of the concept, hook, visual direction, and messaging angle.

• Brief generation
  Using the analysis alongside The Better Menopause's brand voice and product range, the agent selects the most relevant product and produces a complete Meta ad brief as a Google Doc.

• Interface
  All ad requests, competitor inputs, and generated briefs are managed in Airtable. Built in n8n with multiple sub-agents handling each stage of the flow.

Video overview

Watch a walkthrough of the agent in action, from pulling competitor ads through to a complete creative brief, ready for a designer.

Human in the loop

The strategist selects which competitors and inspiration brands to monitor, reviews each generated brief, and decides which concepts are worth pursuing before anything reaches a designer. The agent handles research and drafting, the strategist protects brand fit and creative judgement.

Impact

• Brief generation reduced from hours of manual research to minutes per concept.

• Consistent creative direction from built-in brand voice and product selection rules.

• Repeatable workflow that fits existing tools like Foreplay, Airtable, n8n, and Google Docs.