Dive into the world of agentic marketing and practical tips on how to become agentic. Access full recordings and slides from past webinars.
✦ Agentic Leadership Showcase ✦
Inside Brainlabs
How a 1,000-person company is going AI-native
Inside the webinar:
✦ From individual AI use to one shared agentic system
✦ Governance that holds when the work is client-facing
✦ How one person’s build becomes everyone’s tool
✦ The AI dashboard: measure the building, not the spend
✦ How to train and hire for an AI-native team
You’ll get the full recording and Dan’s presentation.
✦ Agentic CMO Showcase ✦
Inside VEED and Essity: AI adoption playbooks
What we covered:
✦ Why AI adoption is the make-or-break leadership challenge
✦ Case study: Lisa Vecchio on VEED’s 3-day Agentic GTM offsite
✦ Case study: Gael De Talhouet on Essity’s 4-phase enterprise rollout
✦ How to surface champions (and what to do with resistors)
✦ Building agentic momentum into a weekly cadence
✦ What both leaders are rolling out next
✦ Agentic Marketing Leadership Webinar ✦
Building an agentic marketing team
What we covered:
✦ The future of agentic marketing
✦ Agents as new roles on your team
✦ The 4 levels of agentic AI
✦ AI assistants vs agent-building tools
✦ The 9 agentic skills every marketing leader needs
✦ How to become an agentic leader
Webinar replay
Live Build
Your first strategic marketing agent
Inside this webinar:
✦ Master the 3 components of a Claude agent: Project, Connectors and Skills
✦ Build your first Cowork Project: workspace folder and custom instructions
✦ Connect your first Connectors: Gmail and Google Drive
✦ Use your new agent and try marketing use cases
✦ Write your first Skill: the Campaign Concept Generator
You’ll get the full Live Build recording, presentation and playbook.
Webinar replay
Agentic CMO webinar
From AI operator to agentic marketing leader
Inside the webinar:
✦ 3 levels of Agentic AI
✦ How to become an agentic leader
✦ Top 5 marketing use cases
✦ Campaign Management Agent
✦ Showcase: a Campaign Launch Agent
You’ll get the full recording, presentation and Campaign Launch Agent Playbook.
Webinar replay
Become the Agentic CMO
1,200 registrations. 600 live attendees.
Inside the webinar:
✦ 3 levels of Agentic AI
✦ The AI Value Framework
✦ Content creation
✦ Quality at scale
✦ The Agentic CMO Framework
✦ Build: My Content Engine in Cowork
✦ Architect: GEO Content Production
You’ll get the full recording and presentation deck.
Webinar replay
Top AI use cases to implement in your marketing in 2026
Inside the webinar:
✦ AI Adoption stages: where you are and how to level up
✦ The AI Value Framework: from productivity wins to innovation
✦ Top 3 marketing use cases: content repurposing, customer insights and creative strategy
✦ Demo: Competitor Ad Cloning Agent
✦ How to build your AI Roadmap
You’ll get the full recording and presentation deck.
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Monthly newsletter with use cases, playbooks, case studies from top companies and invites to live webinars and events.
Agentic CMO Accelerator
Become the Agentic CMO
Go beyond AI chat. Build your agentic marketing system.
Join our 6-week Accelerator for marketing leaders ready to move from AI chat to building agentic marketing systems.
✦ Build 4 agents: Strategic Marketing, Content Engine Agent, Campaign Launch and Market & Customer Intelligence
✦ Architect a complex agent with an Agent Brief engineers can build from
✦ Create your AI Marketing Roadmap with prioritised use cases and ROI
✦ Deliver an AI adoption plan ready to roll out for your company