✦ Live Build ✦ From AI Chat to Agentic Marketing

Your First Strategic Marketing Agent 

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Everything from the Live Build is below: the recording, the presentation, and the playbook.

Wishing you a joyful agentic journey!

A person wearing glasses and a dark sweater sits at a desk, smiling and giving a thumbs up, with a laptop open in front of them, and a framed abstract painting hanging on the wall behind.

✦ Live Build ✦ From AI Chat to Agentic Marketing

Your First Strategic Marketing Agent

Watch the webinar

Strategic Marketing Agent playbook

Open the playbook and start building your Strategic Marketing Agent in Claude Cowork. Add your brand input and customise the Agent for your business.

From the Live Session

Your top questions answered

Is Cowork safe with my data?

Yes, within bounds you control. Cowork can only read folders you've explicitly connected, code runs in an isolated virtual machine and your default training setting is off. Connector content (Gmail, Drive) is excluded from training even if you opt in. Anthropic's safety guide is here.

Can I connect multiple Gmail or Drive accounts?

One per service per install. For fractional CMOs juggling clients, the workaround is a separate Cowork Project per client. Switch between Projects to keep the client's content safe and private (don't cross-pollinate the insights from one client to another).

How is Cowork different from Custom GPTs or Gems?

Custom GPTs and Gems are prompt templates. Cowork is an agentic system: persistent context, real tools (Gmail, Drive, your local files), an execution loop and a skill architecture. Different category, different capability. Custom GPTs and Gems are simple AI assistants. Cowork is an agent-building system.