AI for Marketing Course
Power your marketing career with AI
Master prompting, build useful AI agents and use 100+ tools to drive real marketing results. Learn by doing with use cases and demos.


Become confident using AI in marketing.
See the course in action
Designed by Victoria, an AI-powered CMO and AI Consultant, this course is shaped by live AI consulting and implementation projects.

Inside the course
Watch the course walkthrough
1. Introduction to AI in Marketing
Understand the role of AI across the marketing mix, today’s ecosystem and the rise of assistants. See where AI adds value and where humans stay in the loop.
2. Use ChatGPT like a pro
Get the most from ChatGPT with Projects, Custom GPTs and ChatGPT Agent. Demos: image generation, Custom GPTs, create and download files, voice mode, Projects, scheduled tasks, deep research, agents. Use cases: customise ChatGPT for human-sounding output, build a Project for a campaign, LinkedIn content strategy agent.
3. Master prompting for marketing
Practical prompt engineering with frameworks you can use in marketing workflows. Frameworks: The Rundown 6-step, TRACE, RTF, APE, reverse prompting, Intern mode. Use case: podcast to LinkedIn post in minutes.
4. AI for Branding
Blend strategy with practical tools for insights and identity. Topics: AI-augmented brand strategy, consumer and competitor insights, brand consistency. Demos: Namelix for naming; Looka, Logology, Brandmark for identity; Sourceful for packaging analysis. Use case: build a Visual Brand Guardian workflow.
5. AI for Content Marketing
Ship more useful content with less effort. Topics: content strategy, repurposing, tool stack. Use cases: News to Instagram carousel agent, AI brand copywriter for on-voice assets.
6. AI Adoption
Make AI stick across your team. Topics: how to start, the value of a human, AI-human collaboration with the 3C framework, what to AI, 7 stages of adoption, AI biases. Demos: build your own AI use-case library and master tools library. Final project: your 30-day AI Adoption Plan.

On demand: 6 modules that you can master during 6 weeks, with new real-world use cases added monthly.
Hands on: Craft effective prompts, build AI-powered workflows and Custom GPTs you can use immediately.
Marketing Use Cases: Every module includes demos, use cases and workflow templates you can plug-and-play.
AI Implementation: Complete the certification by creating your own AI Adoption Plan to present back to your company.

Lead with AI
Gain the confidence to use AI every day and stand out in the market with a portfolio of proven use cases.

AI Use Cases
Confidently integrate AI into every stage of your marketing strategy and workflows.

AI Leader
Lead AI adoption in your team, boosting your influence and career progression.


























