Building a brand from scratch can feel daunting especially when you're moving fast or juggling other channels. These prompts help you turn ChatGPT into your brand strategist, naming expert, and positioning coach in one.

They’ve been tested by marketers inside fast-growing brands and are ideal for anyone developing or refining a brand identity.

Brand Building with AI includes:

1. Naming

2. Mission & Purpose

3. Audience Personas

4. Brand Positioning

5. Brand Personality

6. Tone of Voice Guide

7. Brand Story

8. Visual Direction

9. Brand Implementation Plan

Each one helps you move faster with more clarity and creativity — whether you're launching a brand or sharpening an existing one.

1. Naming

Objective: Generate name ideas that are aligned with your audience and product

I want to launch [describe your product]. The brand will target [insert audience description].

Can you suggest 10 name ideas that feel [insert tone of voice]

2. Mission & Purpose

Objective: Craft a purpose and mission that feels real and resonates

Suggest 3 different mission statements for [brand name] considering [target audience]

3. Audience Personas

Objective: Understand your customers on a deeper level

4. Brand Positioning

Objective: Distil the brand’s unique space in the market

Can you help me craft a brand positioning statement using the format:  
‘For [target audience], [brand name] is the [frame of reference] that [point of difference] because [reason to believe]

5. Brand Personality

Objective: Define brand traits that guide tone, design, and feel

6. Tone of Voice Guide

Objective: Create clear TOV rules to align internal teams and writers

7. Brand Story

Objective: Create a flexible narrative that captures the brand’s “why”

8. Visual Direction

Objective: Define a visual identity that reflects your strategy and audience

9. Brand Implementation Plan

Objective: Translate brand strategy into a 3-month launch plan

Final tips

• Give ChatGPT strong input — clear, specific prompts produce sharper output
• Use each result as a springboard — edit, combine, and iterate
• Think of ChatGPT like a junior brand strategist: useful, but not final
• Ask follow-ups to unlock more creativity and precision