7 prompts tested by marketers to go from content plan to publish with ChatGPT
Whether you’re building an always-on content engine or just trying to publish consistently, these prompts turn ChatGPT into your content strategist, idea machine, and writing assistant.
They’re used by marketers inside some of the UK’s most nimble teams — and cover everything from planning and writing to optimisation and social content.
What this includes:
Content strategy
Content pillars
Content ideas
Blog writing
Long-form posts
Editing
Social scripting
Each one helps you create sharper, more consistent content with a lot less friction.
1. Content Strategy
Objective: Build a strategy grounded in your audience, product, and growth stage
2. Content Pillars
Objective: Create themes that guide consistent, high-impact content
3. Content Ideas
Objective: Generate a stream of standout content ideas
4. Blog Writing
Objective: Quickly draft useful short-form blog content
5. Long-Form Posts
Objective: Develop in-depth content that drives search or shares
6. Editing
Objective: Improve existing content to boost clarity and performance
7. Social Scripting
Objective: Create short-form content scripts that hit fast
Final tips
• Be specific — give the AI enough context to think clearly
• Keep prompts short and focused — stack them if needed
• Iterate — don’t settle for the first result
• Think of ChatGPT as your junior content partner, not your final editor
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