Prompts

6 October 2025

Your AI Content Strategist

7 prompts tested by marketers to go from content plan to publish with ChatGPT
Your AI content marketing strategist.
Your AI content marketing strategist.

Whether you’re building an always-on content engine or just trying to publish consistently, these prompts turn ChatGPT into your content strategist, idea machine, and writing assistant.

They’re used by marketers inside some of the UK’s most nimble teams — and cover everything from planning and writing to optimisation and social content.

What this includes:

  1. Content strategy

  2. Content pillars

  3. Content ideas

  4. Blog writing

  5. Long-form posts

  6. Editing

  7. Social scripting

Each one helps you create sharper, more consistent content with a lot less friction.

1. Content Strategy

Objective: Build a strategy grounded in your audience, product, and growth stage

The product is [describe product]. The audience is [insert audience].

Create a content strategy that includes:
Key objectives  
3–5 content pillars or themes  
Suggested formats (blog, video, newsletter, etc.)  
Publishing cadence  
Resource plan (writers, editors, designers, etc.)

2. Content Pillars

Objective: Create themes that guide consistent, high-impact content

Suggest 4–6 content pillars for [brand name] targeting [insert audience].

Each pillar should include:
Core theme  
Why it matters to the audience  
Example content types or topics under this pillar

3. Content Ideas

Objective: Generate a stream of standout content ideas

Give me 10 unique content ideas for [insert topic], avoiding generic advice. Each should include a sharp hook or angle that stands out.

Target audience is [describe audience]

4. Blog Writing

Objective: Quickly draft useful short-form blog content

Write a [X]-word blog post on [topic]. The tone should be [e.g. expert, friendly, bold].

Make it specific and helpful include bullet points, subheadings, and a short CTA at the end

5. Long-Form Posts

Objective: Develop in-depth content that drives search or shares

Write a long-form blog post on [topic]. Target audience is [insert]. The tone should be [friendly / expert / bold / funny].

Include:
Headings and subheadings  
Bullet points and numbered lists  
Examples and case studies  
A clear intro and conclusion

6. Editing

Objective: Improve existing content to boost clarity and performance

Take this draft blog post [paste text] and:

Improve structure and clarity  
Make the tone more conversational and engaging  
Tighten any long or redundant phrases  
Suggest better headings and CTA

7. Social Scripting

Objective: Create short-form content scripts that hit fast

Act as a [platform] content creator. Write a 30–60 second script for a post on [topic].

Include:  
A hook in the first sentence  
2–3 punchy lines that explain or entertain  
A clear call to action or takeaway  
Format suggestion (e.g. POV, voiceover, reaction)

Final tips

• Be specific — give the AI enough context to think clearly
• Keep prompts short and focused — stack them if needed
• Iterate — don’t settle for the first result
• Think of ChatGPT as your junior content partner, not your final editor

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