Ever wish you had a campaign strategist on call?
These prompts turn ChatGPT into your go-to campaign manager — ready to help you plan, concept, and execute full-funnel campaigns in minutes.
Each one has been tested by marketers in top UK start-ups and can be used straight away. Together, they create a workflow you can apply to any product launch or brand moment.
Here's what this includes:
Campaign or launch strategy
Campaign concepts
Campaign plan
Paid Social
Email Marketing
Influencer & Partnership Strategy
Each prompt builds on the last — so you can go from creative territory to execution across every channel.
1. Campaign or Launch Strategy
Objective: Build the foundation for a clear, creative, multi-channel campaign
Prompt:
Act as a senior brand strategist at a top brand agency in the UK. I’m launching a campaign for [brand] with the theme [insert theme or message].
Help me design a multichannel marketing plan that includes website, social media, paid, email, and influencer marketing.
Break down goals, tactics, and creative ideas for each. Use a tone that fits the brand and make sure ideas feel fresh, aligned, and high-impact
2. Campaign Concepts
Objective: Generate clear, bold, and campaignable ideas that match your positioning
Prompt:
The product is [insert product]. It has the following value proposition: [insert summary].
The target audience is [insert audience]. The tone should be [insert tone – e.g. smart, direct, playful, etc.].
Can you suggest 5 campaign concepts?
Each concept should include:
– A compelling title
– A bold hook or tagline
– A short concept summary
– 2–3 execution ideas (e.g. visuals, messaging angles, testimonials)
3. Campaign Plan
Objective: Map out how to execute across web, social, paid and email
Prompt:
Create a detailed, multi-channel campaign plan to implement this campaign across website, social media, paid media, email, and other relevant touchpoints.
For each channel, outline:
– Key objectives
– Core messaging or content themes
– Suggested formats (e.g., reels, landing pages, carousel ads, newsletters)
– Tone of voice and visual direction
– Any performance or targeting considerations
Be concise, strategic, and focused on measurable impact. Use British spelling throughout
4. Paid Social
Objective: Create ad concepts that cut through and convert
Prompt:
Act as a paid social creative strategist.
Give me 5 high-converting Meta ad concepts that promote our new campaign.
Each should include:
– A hook
– A messaging angle
– A short caption
The tone is [choose: direct / fun / educational / emotional].
Make sure each concept aligns with the campaign theme and target audience
5. Email Marketing
Objective: Write a 3-part campaign email series that builds connection and drives action
Prompt:
Act as an email copywriter. Write a 3-part email campaign for our new product launch under the theme [insert theme].
Email 1: Build emotional connection
Email 2: Focus on benefits and social proof
Email 3: Drive urgency
Include:
– Subject line
– Preview text
– Short body copy
– Strong CTA
6. Influencer & Partnership Strategy
Objective: Use the right voices to amplify your campaign and deepen relevance
Prompt:
Suggest 5 creative ways to involve influencers in our upcoming campaign: [insert theme].
We want UGC and storytelling content that feels natural, not like an ad.
For each idea, include:
– Influencer type (e.g. wellness coach, tech-forward parent, etc.)
– Content format (e.g. POV, storytime, expert Q&A)
– Messaging hook
– Why it aligns with our brand and target audience
A few tips before you paste into ChatGPT
• Be specific — these prompts are only as smart as the details you give them
• Test each one separately before chaining them together
• Ask follow-up questions to improve the results
• Don’t just take it at face value — refine until it feels like your brand
