AI-Powered Marketing Team

Brief

The marketing team wanted to move faster, get smarter with customer insights, and sharpen up how they ran campaigns—all with the power of AI. I worked as part of the team to bring AI into the marketing team’s day-to-day work. The focus was on practical use cases that saved time, improved campaigns, and made insights instantly usable.

AI use cases

1. Consumer Insight Assistant

Use Case: In-depth interviews with customers produced hours of transcripts that were hard to distil into clear takeaways.

AI Implementation: A Custom GPT that instantly surfaced Four Forces maps, Jobs-to-be-Done statements, tested assumptions, and pulled customer verbatims straight from transcripts.

Impact:

• Enabled the team to test campaign ideas against real customer insights.

• Created conversion-focused assets using customer language.

• Established product-language fit for targeted segments.

2. SQL Audience Builder

Use Case: Creating audiences in enterprise-level CRM required SQL skills, slowing down CRM campaign deployment. The team either had to learn SQL or rely on engineers.

AI Implementation: A Custom GPT that translated plain-English audience requests into ready-to-run SQL, validated against the CRM data dictionary.

Impact:

• Saved engineering resources.

• Sped up campaign setup by around an hour per campaign.

3. Conversion Copywriter

Use Case: Producing campaign copy with multiple assets took significant time, and consumer insights, verbatims, and customer quotes were underused for conversion.

AI Implementation: A Custom GPT trained on brand guidelines, Trustpilot reviews, customer insights, and proof points.

Impact:

• Produced consistent, conversion-ready copy for emails, landing pages, and performance assets.

4. Email CRO Optimiser

Use Case: Emails were created without a consistent approach to conversion in both design and copy.

AI Implementation: ChatGPT acting as a CRO expert, critiquing emails for conversion, clarity, persuasion, and design.

Impact:

• Delivered sharper, higher-performing emails.

• Gave the team a repeatable framework for every send.

5. AI Communication Coach

Use Case: Marketing team members had varying communication skills when presenting campaign overviews, data analysis, and proposals to senior stakeholders.

AI Implementation: An SOP (Standard Operating Procedure) using ChatGPT to review meeting transcripts and written updates, providing feedback on clarity, impact, and tone.

Impact:

• Made updates clearer and more strategic.

• Built confidence and credibility in leadership meetings.

Results

All implemented use cases were documented in a shared library used across the team. With clear use cases in place, the marketing team saw:

• Everyday adoption: AI became a natural part of marketing workflows.

• Faster insights: Analysis cut from weeks to hours.

• Smarter campaigns: Real customer language embedded in messaging.

• Sales-driven copy: Conversion copywriting underpinned by customer verbatims.

• Team empowerment: Marketers built audiences, optimised emails, and wrote copy themselves.

• Clearer communication: Senior updates became sharper and more strategic.

Work with Applied AI Co

AI Workshops. AI Roadmaps. AI Automation. We help marketing teams use AI in ways that are actually useful, so you deliver faster, make more content, and get sharper insights. We build with your team so your in-house AI capability grows. To scope a workshop or an AI build, email hello@appliedaico.com.