
CASE STUDY
Podcast Automation
An end-to-end AI Podcast Automation Agent that transforms industry news into published podcast episodes with human-in-the-loop.
Location
UK
95%
time reduction
Brief
A serial entrepreneur running multiple ventures needed a way to produce podcasts at scale without the overhead of traditional production. The goal was straightforward: build an automation system that could identify trending topics, generate compelling scripts, create audio content, and distribute episodes across major platforms—all with minimal human oversight.
We designed and delivered an MVP that validated the concept while laying the groundwork for scalable growth across multiple ventures.
The challenge
Our client faced a common scaling problem:
Time constraints: Manual podcast production consumed entire days per episode
Resource limitations: Hiring production teams for each venture wasn't financially viable
Consistency gaps: Maintaining regular publishing schedules without dedicated staff
Distribution complexity: Managing uploads across multiple podcast platforms manually
The vision was ambitious: create an "always-on" content engine that could power thought leadership across multiple businesses simultaneously.
Our AI solution
We built a comprehensive podcast automation system using n8n as the orchestration backbone, integrated with leading AI services for content generation and audio production.
Core AI infrastructure
1. Intelligent Content Discovery
Automated daily scraping of niche-relevant news sources
Human-in-the-loop approval for final content selection
2. Dynamic Script Generation
AI-powered scriptwriting aligned with brand voice and target audience
Consistent quality control through templated frameworks
3. Professional Audio Production
ElevenLabs GenFM integration for natural-sounding AI voices
Automated generation of show notes and episode descriptions
Quality-assured audio files ready for immediate publishing
4. Seamless Distribution
Transistor integration for direct publishing to major platforms
Automated RSS feed management
Simultaneous distribution to Spotify, Apple Podcasts, Google Podcasts, and Amazon Podcasts
Measurable impact
Production Efficiency
95% time reduction: From days of manual work to under 1 hour per episode
Consistent output: Reliable 2-episode weekly cadence without content team dependency
Parallel scaling: Multiple podcast series running simultaneously across different ventures
Business Results
Cost optimisation: Fraction of traditional podcasting expenses
Multi-platform reach: Automated publishing across 4 major podcast platforms
Quality maintenance: Structured scripts with proven engagement elements
Future-ready foundation: Modular architecture ready for expansion into YouTube Shorts, social reels, and AI avatar content
Video overview
Watch a short walkthrough of the end-to-end automation:
Key takeaways
This implementation demonstrates how strategic AI automation can revolutionise content production. By combining intelligent research, dynamic scriptwriting, and professional audio generation within smart workflows, we created a true "always-on" content engine.
For ambitious entrepreneurs, this proves that omnipresence across digital channels is achievable without proportional increases in effort or overhead. The result: scalable thought leadership that grows with your business, not against it.
Work with Applied AI Co
AI Workshops. AI Roadmaps. AI Automation. We help marketing teams use AI in ways that are actually useful, so you deliver faster, make more content, and get sharper insights. We build with your team so your in-house AI capability grows. To scope a workshop or an AI build, email hello@appliedaico.com