Social Media Agent

Brief

For Play, a brand in the intimacy and relationships space, wanted to transform trending relationship news into engaging carousels. The goal was simple: scan yesterday’s relationship news, pick the best story, and generate a caption, slide copy, and designs while staying Meta-safe and on brand.

AI Implementation

• Daily news automation
  The agent scans reputable intimacy and relationships sources every morning, logging the date, title, link, a headline, and a short summary in Google Sheets.

• Carousel drafting on click
  With a human in the loop, a marketer selects a piece of news suitable for carousel automation. The agent then drafts a Meta-friendly caption and builds a Google Doc with slide copy, ready to edit or approve. It follows guardrails such as UK spelling, no explicit terms, and a conversational tone for a women-led audience.

• CSV for design
  Once copy is approved, a Create CSV button extracts slide titles and copy into a clean two-column CSV. Designers then use Canva Bulk Create to generate layouts quickly and make final tweaks.

• Optional full-automation path
  For speed, the Placid app can use a predefined on-brand template to generate the full carousel from the CSV.

Video overview

Watch a short walkthrough of the end-to-end automation, from morning news intake to caption and slides, where the human checks happen, and how the CSV moves into Canva or Placid for final design.

Human in the loop

The automation relies on humans selecting news that is on-brand and Instagram-worthy. Humans pick the story, review and refine copy, check CSV formatting, finalise Canva design, and post natively. This protects nuance and ensures sensitive topics land well.

Impact

• Time saved per carousel is estimated at about 1 to 1.5 hours, thanks to automated research, drafting, and CSV prep.

• Consistent voice and platform safety from built-in prompt rules.

• Repeatable workflow that fits existing tools like Google Sheets, Docs, Canva, and optional Placid.

Work with Applied AI Co

AI Workshops. AI Roadmaps. AI Automation. We help marketing teams use AI in ways that are actually useful, so you ship faster, make more content, and get sharper insights. We build with your team so your in-house AI capability grows. To scope a workshop or an AI build, email hello@appliedaico.com.